Recent Work: Boss Coffee 3

Last year I had the pleasure of shooting the Australia/New Zealand billboard campaign. This is the third year of the campaign and they are always very fun to work on - featuring people in quintessentially Japanese work environments being, well, bosses. 

This year, as with previous years, the creative team at BBDO Clemenger worked alongside local production company Mr. Positive to come up with the construction worker and bullet train driver, which we then had to make a reality. 

For the construction worker setup we decided on a rooftop in Roppongi with a stunning view of Tokyo Tower. It was a very involved shoot which included the construction of a miniature scaffolding right there on the helipad. Luckily with the help of the very talented crew from Mr. Positive, we were able to keep things on schedule and knock out the shot in less than an hour of actual photography. 

The bullet train shot was also extremely involved and at first did not seem like it was going to happen due to the difficulties finding a bullet train to shoot with. Luckily the JR Rail museum in Nagoya came to the rescue, allowing us to shoot in their wonderful facility that houses shinkansen from all eras. Again, the amazing organizational skills of the Mr. Positive team ensured that we stayed on schedule. As you can see our talents were definitely up to the task of being ‘bosses’, leading to a very smooth and enjoyable experience creating these images.

Thank you again to Mr. Positive and BBDO Clemenger for another opportunity to work on this campaign!



Recent Work: Omega

At the beginning of 2020 I was approached by Ooshot on behalf of Omega to produce a short video about a Japanese paper cutting artisan for the Omega pavilion which would be opened during the Olympic Games. Unfortunately covid made sure that the pavilion was never opened to the public, but not before we produced the video, which I am happy to share here. Thank you to Hina Aoyama, the paper cutting artist for graciously allowing us to film in her home over three afternoons, and my assistant Hamish Campbell for operating the RED and capturing the awesome footage. 

I’m very fortunate to sometimes be able to shoot for big international brands like this and Omega is certainly one of the bucket list items that has very thankfully been ticked off. Of course, here’s hoping for more collaborations in the future!


Recent Work: Ukedo for The Economist

Last year I was given the opportunity to photograph a piece for the Economist, looking back on the March 11 East Japan earthquake and tsunami through the lens of two women who were displaced by the disaster.

As ever, visiting the sites where the tsunami tore through is a humbling and intensely sad experience - the town of Ukedo where the story was focused is nothing more than a flattened wasteland, ten years on. The only intact building is the elementary school which somehow survived and stands empty and fenced off. This was the school of Wakana Yokoyama, who was only 12 at the time of the tsunami. Now she is a university student in Sendai, but feels constantly displaced and directionless, her home having been completely wiped off the map. 

Before the tsunami she was in a dance troupe with another woman, Shigeko Sasaki. Shigeko currently lives in Iwaki, a few hours drive from the site where Ukedo once stood. The story delves into the fraying bond between the two women in the aftermath of an unthinkable disaster. The text by Henry Tricks is very compelling and certainly worth your time - check it out here: https://www.economist.com/1843/2021/03/04/after-the-tsunami-what-happened-to-the-girl-from-fukushima

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